Highly functional websites
These days a website needs to be pretty dynamic if it is going to attract much attention. A blog is very important, and you want this to be easy to manage. Photo galleries, discussion forums, and more are available at no additional cost and with a tiny amount of additional set up.
Also, you need to be able to manage your site really easily, so a beautiful and intuitive user interface is important for you.
It's all possible, at low cost, to a really high professional standard.